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In one day, according to Kanye West, he lost $2 billion: “The money is not who I am”

 

Following the axing of some of his significant collaborations in recent weeks due to his anti-Semitic remarks, Kanye West has responded.

As a result of his actions, the rapper and businessman has had his fashion ties with Adidas and Balenciaga canceled as well as collaborations with the talent agency Creative Arts Agency (CAA) and Hollywood production company and financiers, MRC.

Ye responded to the controversy today (October 27) on what looks to be his recently restored Instagram account by claiming that “the money is not who I am.”

 

Ira Emanuel. In a single day, I lost two billion dollars. I’m still here, too. These are words of affection. Still, I adore you. God still cares about you. Money does not define who I am. I am the people,” West proclaimed.

 

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A post shared by Ye (@kanyewest)

Ye’s warning came days after Emanuel, the CEO of the media group Endeavor, urged businesses to cease working with the rapper in an essay in the Financial Times.

In addition, West shared a meme that said, “Ye has reportedly cut connections with Kanye West,” a reference to the several business deals West has recently lost.

 

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A post shared by Ye (@kanyewest)

It follows TJ Maxx and Foot Locker becoming the latest companies to cut ties with West – and Skechers refusing to engage him in potentially establishing them. The brands are taking a stance against the rapper’s comments, which have been heavily criticised as anti-Semitic.

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In a statement shared with CNN, a representative for TJ Maxx said the retailer “do[es] not tolerate discrimination, harassment, or hate of any kind”. They confirmed that the company would cease stocking Yeezy branded products in all of its worldwide markets (spanning over 4,500 stores), continuing: “We have instructed our buying teams not to purchase this merchandise for sale in any of our stores globally.”

Foot Locker similarly made it clear that West’s recent conduct was to blame for his Yeezy Gap products being pulled from shelves. Also speaking to CNN, a representative said: “Our former partner’s recent remarks and behavior further underscore why we are taking immediate steps to remove Yeezy Gap product from our stores.”

Additionally, Ye’s Donda Academy has reportedly closed with immediate effect.

Earlier this week Adidas ended its partnership with West over his anti-Semitic comments. As a result, the rapper’s net worth dropped from $2billion to $400million.

Many artists, celebrities, politicians and organisations have publicly condemned West over his recent remarks including Jack Antonoff, John Legend and David Schwimmer.

West has repeatedly denied that his comments about Jewish people are racist. While he has refused to accept that the term “anti-Semitism” exists because he claims it’s “not factual”, he has since offered something of an “apology” to those whom he’s offended with his comments.

The rapper’s current ream of controversies stemmed from a stunt earlier this month at Paris Fashion Week, where West wore a shirt emblazoned with the white nationalist dogwhistle “White Lives Matter”.

West was heavily criticised for the tone-deaf move, leading him to double, triple and quadruple down on his viewpoint.

In the process – publicly responding to a call-out from Sean ‘Diddy’ Combs – West made an anti-Semitic comment on Instagram, after which he was booted from the platform. His Twitter account was also locked.

However, both of his accounts on the platforms appear to have been reinstated

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